Many are just now learning what Durex actually stands for—and it’s not what most assume. While some joked it meant “During ***,” the truth is far more corporate: Durex stands for Durability, Reliability, and Excellence.

Founded in 1915 as the London Rubber Company, Durex registered its name in 1929 and became a global condom brand by the 1950s. It pioneered innovations like anatomical shapes, electronic testing, and international advertising in the 1970s.

By the 2000s, it introduced ribbed, dotted, flavored, and latex-free options, building on its legacy of innovation.

Despite its long history, the real meaning of the brand’s name shocked many online. Some admitted they never gave it much thought, while others found it oddly inspiring.

So, next time you see a Durex box, remember: it’s not just a name—it’s a statement of quality, backed by over a century of rubber-tech know-how.