In 2013, Australian social entrepreneur Elliot Costello visited a Cambodian orphanage, where he met a 10-year-old girl named Thea. She had endured a traumatic past, losing her father and experiencing mistreatment in the orphanage. Despite everything she had faced, her resilience and quiet courage deeply moved Elliot during their brief time together.

One small moment became unforgettable: Thea painted one of Elliot’s fingernails. The simple gesture carried unexpected weight, symbolizing a connection and a silent promise he made to honor her story. He left Cambodia determined to find a way to raise global awareness about the suffering faced by millions of children.

This experience eventually inspired the creation of Polished Man, a campaign that encourages men to paint one nail as a symbol of solidarity. The idea represents the one in five children worldwide who experience sexual violence before they turn 18. Elliot wanted this visible action to spark conversation and focus attention on prevention and recovery.

Polished Man grew quickly, using the power of storytelling and symbolism to reach audiences far beyond Australia. The campaign invited participants not only to raise awareness but also to fund programs that protect vulnerable children and support survivors in healing.

Public figures soon helped amplify the message. Celebrities such as Chris Hemsworth, Zac Efron, and Kelly Slater participated, bringing the campaign global visibility. Their involvement helped challenge stigmas and encouraged men everywhere to take part.

Over the years, Polished Man has raised an estimated $8.7 million, funding trauma recovery programs, educational initiatives, and protection services for at-risk children across several countries. These funds have supported frontline organizations working to create safer environments for young people.

For Elliot, every painted nail connects back to Thea—the girl whose strength sparked a movement. Her story continues to remind people that even small, symbolic acts can inspire collective action.

Through Polished Man, Elliot Costello honors Thea’s resilience and encourages the world to join in building a safer future for children everywhere.