Many people are startled by the dramatic label found on pillows and mattresses that reads: “UNDER PENALTY OF LAW THIS TAG NOT TO BE REMOVED EXCEPT BY THE CONSUMER.” Despite how harsh it sounds, this warning is not directed at buyers. Instead, it exists to regulate manufacturers and retailers, not everyday consumers. Once you’ve purchased the pillow, you’re completely within your rights to remove the tag.

These tags, often called law labels, were created to inform buyers about the contents of their pillows or mattresses. Decades ago, some manufacturers would stuff products with unsanitary or recycled materials. To protect consumers, regulations were introduced requiring companies to disclose the exact materials used inside their products. That’s why the label often includes statements like “ALL NEW MATERIALS.”

The stern language serves an important legal purpose. It ensures that no one involved in selling the product tampers with or removes the tag before the consumer has seen it. This is why the tag warns that only the consumer may remove it. It’s not about policing what you do with your own bedding at home — it’s about transparency at the point of sale.

So, is there any practical reason to keep the tag after purchase? Possibly. The tag may be helpful if you need to file a warranty claim, return the product, or prove that it contains the materials you paid for. Otherwise, it’s safe to snip it off if it’s uncomfortable or unsightly.

In conclusion, consumers are legally allowed to remove pillow tags. The intimidating wording is simply regulatory language aimed at keeping manufacturers honest.